Pūtātara media room

Ultimately we’ll work hard to develop a support package that fits within your budget – but research does tells us that digital content requires frequency over time. As such, all our Pūtātara partnerships are built on either a 6, 12 or 18 month subscription model.

Our plan of attack is to perform an initial upfront needs assessment to cost out the required resource and then divide that cost in easy to manage monthly payments.

We carry out a ‘needs assessment’ as a first step for working successfully together. An outcome that falls out of that audit process is the creation of a content baseline that your business needs, and secures the resource required to make that happen.

We totally get that things can change during the subscription period, that’s why we perform regular reviews to ensure you’ve got what you need when you need it. If things change, we work together to shuffle resources around as required.

Good question – and there are a few reasons why working with us is better!

Firstly, we don’t have agency overheads and are very competitive on price. Because we are focused on securing our industry and its future, we understand that enabling you to innovate in the digital communications space is crucial – with this in mind, we’re open to streamlining our deliverables to give you the most support we can with the budget you have available.

Secondly, with decades of expertise representing and advocating for the metals industry, we have a strong understanding on who you are as a business. That means we can skip past much of the teething issues you often experience engaging and briefing an external agency because we know your industry back to front. It allows us to hit the ground running, as well as align your digital content with messaging across our industry. This means you get to leverage the power of the collective industry voice as well as your own.

We’ve also got no issues adding to what your agency partners may already be doing. We can provide industry insight and research to take their outputs to the next level.

You 100% could… BUT you would need to also buy the equipment, establish the networks, pay kiwisaver and all the other stuff needed that comes with onboarding new staff.

All the while, you’ll also be missing out on the benefit of industry aligned key messaging and amplification of your work through our channels.

Don’t worry! This will likely be one of the first learnings that’ll fall out of taking you through our needs assessment.

Once we understand what your communication goals are, we’ll be able to make a plan so you can get  set up with the right digital tools so that you become a digital content ninja in no time!

We get that sometimes you might have some things that may be a little sensitive or that you may just want to protect.

We’re in the business of making your business hum. It’s why we’re more than happy to have conversations on a case by case basis and work through what steps are needed to make you feel comfortable that your interests are protected.

Fundamentally your content is yours and yours alone.

Suffice to say, if you’re smashing it out of the park we may occasionally ask your permission to use elements of what gets made. In turn, celebrating you and your business with our channels and networks hopefully gets you more business in the door!

We view this as a partnership. Our needs assessment process takes the time to get to know you and your business as a priority.

We know successful content is authentic content that sounds like you – like if people were to meet you in person or give you a phone call! As such, we “check our tone” to make sure it looks, feels and sounds like you every time.

Good social media management relies on good process. It’s also a place where planning is key!

A calendar of scheduled content built around themes and outcomes drives what we do, and in 85 – 90 % of most cases, posts are prepared ahead of time and are reviewed. The remaining 10-15% is subject to agreed guidelines to ensure nothing untoward ends up on the old bookface!

This one is all about your goals. The needs assessment process will walk you through setting and measuring achievable goals.

We check in regularly throughout the terms of the contract to ensure we are seeing movement toward the goals being realised. In a dynamic world like the one we live in, occasionally we may need to adjust course but everything is geared towards hitting those targets!