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Digital media lab

Pūtātara is home to all the digital content and communication tools your business needs to tell the world about what you do – just like the conch shell used by Māori to signal a message is on its way!

We’ve developed this offering because we know a lot of our members don’t have the inhouse capability or budgets to work on this part of their business. Think of it like access to a digital agency but with the added benefit of industry insight and messaging.

So, whether it’s getting your head around digital jargon or enabling you to create a communication strategy right for you – our team is here to give you the support you need to increase your customer trust and engagement.

Our services

Our capability

We’re keen to help your communication game in:

  • podcasts and other audio content to establish your authority and reach your clients who are always on the go;
  • setting up or improving your website to reach the right people and turn browsers into clients;
  • SEO optimisation so you can build better relationships with your audience, improve customer experience, drive people to your website and increase conversions;
  • social media content and strategy so you know what platforms are right for you and your business goals, and how to leverage them;
  • internal digital content training so your team has the skills to create digital content for your business with tools they have on hand;
  • key messaging so you have a set of powerful and strategic tools to focus your communications on what is important, as well as access to industry wide communications so you can demonstrate you have the finger on the pulse, while amplifying messages that collectively matter for our industry; and
  • copywriting so your communications tell your story clearly and succinctly to get your message across.

Pūtātara an award finalist at the Global Sabre Awards

Major milestones in podcasting reached at HERA

Explore the potential of Pūtātara!

Discover how we can help amplify your messaging

Get a run down on how our communication support can help strengthen your voice and futureproof your relevance with the communities and stakeholders that you serve.

If you want to elevate your communications, watch the video and unlock the potential of our content support to drive and capture your audience.

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